Many people often express woe and lament their inability in starting their great business idea due to lack of financing. However, often it is not the financial situation that is the barrier, but rather some other obstacle that they are not willing to face. The author of The $100 Startup, Chris Guillebeau, penned the book in order to remove the financial barrier to starting up by showing how it can be done within the constraints of a single $100 bill. It goes beyond showing a step-by-step instructions and provides actual real life examples of the principle of the $100 Startup in action. The author focuses on businesses that are generally owned and operated by 1-2 individuals, and that make a livable income for the owners.
The $100 Startup largely relies on principles to illustrate the concepts needed to have a successful small funded business. A few principles that he highlights include understanding the new demographics of your customers and the idea of continuous improvement, or as Guillebeau describes it, Tweaking Your Way to the Bank. He also describes the exact figures that are needed to get the business up and running, what is required of the entrepreneurs in the first 90 days of business, and what mistakes to avoid. Guillebeau describes the process very well as he has done it himself. Having spent the last years crossing the globe on a quest to visit each country on earth, Chris has a love for adventure that he funds with his own $100 startup business. Whether you are learning from the examples of the author, or other companies that he profiles, there are insights on how to get going with minimal initial investment in The $100 Startup.