Innovation is a super popular buzz word in the world of business these days, but there are few who really understand it’s meaning or how to properly implement it. In Best Practices are Stupid, readers will be given purview to the next level of innovation. The book argues that true innovation is beyond the creation and implementation of new ideas, but instead takes the organization into a realm that is always one to five steps ahead of the rest of the pack.
The author Stephen Shapiro is an innovation expert, having given advise to the worlds most forward thinking companies and brands. His resume includes organizations such as General Electric, the U.S. Air Force and NASA. Shapiro’s book argues that successful companies will need to “innovate the way they innovate” and be open to change that is influenced by being challenged in the marketplace. The book also highlights the relationship that the truly innovative company will have with it’s customers, within the organizational culture and among leadership. The book wraps the thesis nicely by providing ideas for innovation measures of success and techniques to stimulate creative thinking.
Other book details: Best Practices Are Stupid: 40 Ways to Out-Innovate the Competition