The $100 Startup

The $100 Startup

Many people often express woe and lament their inability in starting their great business idea due to lack of financing. However, often it is not the financial situation that is the barrier, but rather some other obstacle that they are not willing to face. The author of The $100 Startup, Chris Guillebeau, penned the book … Continue reading »
The Lean Startup

The Lean Startup

In the business world, the concept of abundance is celebrated and often comes with it’s own terminology. There are terms that are lauded and markers that business owners strive to reach such as increased profits, larger margins, and exponential growth. That is why The Lean Startup by Eric Reiss is such a departure from the … Continue reading »
Leaders Eat Last

Leaders Eat Last

The leader on any team is the person who sets the pace for the rest of the team members to follow. While there are many guides on how to improve personal leadership skills, very rarely does the guide provide details on how to bring out the absolute best in everyone else. In Leaders Eat Last: … Continue reading »
Start With Why

Start With Why

Have you ever wondered what exactly it is about some companies that are completely forgettable, while others stick in your psyche and mind for weeks? Or why some companies have a completely striking brand, while others are not relevant after a few moments? In Start with Why, Simon Sinek proposes that this is not accidental, … Continue reading »
PrimalBranding

PrimalBranding

A company with a powerful brand is able to generate clear messages about who they are and what they believe in. However, often the mechanics of how to create the brand is not understood, and many companies fail to communicate their brand message clearly. PrimalBranding by Patrick Hanlon provides clear instructions on how to communicate … Continue reading »
Small Giants: Companies that Choose to Be Great Instead of Big

Small Giants: Companies that Choose to Be Great Instead of Big

In the post-recession environment, “growth for growth’s sake” is no longer a tried-and-true axiom in business. A new mantra is taking hold that emphasizes business quality over business size. Small Giants: Companies that Choose to Be Great Instead of Big highlights these companies and their strategic decisions to lead in their chosen area of expertise. … Continue reading »
The Wealthy Freelancer

The Wealthy Freelancer

With recent graduates and even experienced professionals having trouble finding their place in the job market, many people have decided to offer their skills as freelance workers. However the traditional view of freelance work is that it does not lead to building wealth, and provides workers with barely enough to “get-by” until a more permanent … Continue reading »