What are the top three characteristics that you should strive for in your growing business? In a nutshell, your company should be striving daily to embrace learning, have lasting power and a clearly defined area of leadership.
You should make sure your business has a culture of learning. Everyone involved in the success of your business should be relentless in the pursuit of knowledge, and should always be striving to get better at their tasks. The characteristic of learning is mainly necessary because in today’s world your business will face changing standards of excellence, and the people involved must be able to quickly learn and adapt. The company that does not change their course in a fast enough or appropriate manner will be the one missing out in the current business climate.
It is important that everyone in the business is comfortable with and embraces taking on new learning initiatives. It is also important for the team to allow them to make changes from that learning, and share the knowledge with others on the team. By embracing this learning characteristic both the company and everyone on the team will be able to reach their full potential, as the benefits are mutually beneficial.
Build it to Last
Your business should be a business “Built To Last”, that is a business that has staying power in the marketplace. It’s often easy to get past the start-up phase and get comfortable with the marginal success. Your business should be one that is striving to thrive for many years, whether that is 20, 50 or even 100 years or more. Building your business to have longevity should be at the forefront of each decision that is made.
Define Your Leadership Areas
You must define and be committed to an area where your business will be a leader in the marketplace. Defining your areas of leadership will give your company a focused direction for future actions. Also keep in mind, the areas that you are a leader in must be an area that is important to your customers. Once your area of leadership has been defined, you must be committed to achieving leadership in those areas and maintaining it. You can then move all of your creative energy and organizational passion to meeting that leadership goal.
By gaining clarity on these three areas of your business, you can be assured that the business is headed along an excellent path to success.