What if you could tap every person within 100 yards of your business and give them a card, advertisement or special offer? What if you could do this 24 hours a day, 7 days a week, without worry about the cost? Bluetooth marketing can help you to open a whole new world of advertising in the mobile marketplace that will strengthen your brand. Using Bluetooth marketing will also leverage the powerful strength of mobile advertising to your company’s advantage. You will be able to monetize your high foot-traffic locations and send your advertisements and promotional campaigns in an automated fashion. By using Bluetooth marketing, you will position your business to engage, interact, and connect with your customers on whole new level.

Companies are always looking for methods of measurable advertising that can accurately target and engage their key customers. This advertising must deliver highly relevant and compelling content that can be enjoyed, shared with friends, and acted upon instantly. Because there is no charge for the customer, Bluetooth marketing has a high receptive rate. In addition, Bluetooth marketing is very inexpensive in comparison to other methods.

Bluetooth Marketing is the most cost effective channel for direct marketing. The information below is from a 3 month case study on Bluetooth marketing, showing it has the lowest cost per person at $0.14.

bluetooth marketing and branding, taikun start

In addition to the low cost, Bluetooth marketing is accepted at a much higher rate than other methods. It also performs at moderate to high levels in all other metrics, shown in the table below:bluetooth marketing, taikun start

Technically speaking, Bluetooth marketing is “localized wireless distribution of advertising content linked with a particular location”. Bluetooth data transmissions are received by individuals at that location on an opt-in basis, and only when they have the necessary equipment to do so. If a consumer has a Bluetooth capable mobile device within approximately 100 yards of a Bluetooth broadcasting device, they can receive the content or advertisement.

Bluetooth marketing is FCC compliant and is not considered to be spam. Being opt-in means the Bluetooth marketing signal asks the consumer if they would like to receive the content. The Bluetooth broadcasting devices also track how many people accept, ignore, and reject the content. This provides the business with a detailed date and time of every transmission. The system assigns a Bluetooth ID to each devise, and maintains a history of the IDs sent. Because of this maintained history, the system will not send users the same content more than once. If the consumer rejects the opt-in request, the system will not contact that consumer again. This technology is what makes the Bluetooth fully compliant and falling within all regulatory guidelines.

The graph below show acceptance percentage rates of a company using Bluetooth marketing for the first time. Over 40% of the campaigns were completed fully or partially, while only 8% were declined.

bluetooth marketing and branding, taikun start

File types sent via Bluetooth marketing are endless. Consumers can receive audio files such in the form of Ring Tones, video clips like movie trailers, and still images such as PNG, JPEG, BMP, or GIF files. They can also receive mobile games, mobile apps, business card files, or discounts in the form of promotions or bar codes. The advertising content will remain on the mobile device until the consumer decides to manually delete it. The consumer can also forward the message to other mobile device users, which creates more advertising views over an extended period of time.

Here are some of the content types that are supported:
• Still images [GIF or JPEG files]
• Animated images [Animated GIF files]
• Video [WMV, 3GP, RM or MP4 files]
• Audio [WAV, RMF, MP3, MP4 or Ring-tone files]
• Java Applications [JAR files]
• vCal [Calendar Event files]
• vCard [Business Card files]
• Live Data Feed [JPG and GIF]

Places that are already using this method of marketing include:
• Shopping Centers, Malls, and Shops
• Bars and Night Clubs
• Restaurants and Coffee Houses
• Movie Theaters and Cinemas
• Concerts and Sporting Stadiums
• Bill Boards and Kiosks
• Banks
• Conference Halls and Trade Shows
• Schools, Colleges, and Universities
• Car Dealerships
• Car Washes and Laundry Mats
• Real Estate Sales

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