In the post-recession environment, “growth for growth’s sake” is no longer a tried-and-true axiom in business. A new mantra is taking hold that emphasizes business quality over business size. Small Giants: Companies that Choose to Be Great Instead of Big highlights these companies and their strategic decisions to lead in their chosen area of expertise. Bo Burlingham, the author and veteran journalist, takes the reader inside of fourteen different companies who have made these decisions, and highlights what makes them great.
Burlingham’s experience as Senior Editor and Editor-at-Large of Inc. Magazine gives him a unique purview into companies large and small, and allows him to synthesize insights that may be missed by other authors. He details the Small Giant companies ability to stay lean and agile, clearly communicate their brand and beliefs, and connect with customers in a way that gives them staying power and marketplace excellence. Burlingham’s analysis of these companies shows how any business can resist the urge to keep growing larger in mass, and instead opt for effectiveness and excellence.
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