Have you ever wondered what exactly it is about some companies that are completely forgettable, while others stick in your psyche and mind for weeks? Or why some companies have a completely striking brand, while others are not relevant after a few moments? In Start with Why, Simon Sinek proposes that this is not accidental, and is actually done through a distinct pattern in the way these companies and brands operate. He explains that there is a fundamental difference in the way these brands think, communicate and act.
In the book, Sinek proposes that the difference between a good company and a great company is that the great company will start with addressing the question “why?” This “why” question is addressed above all others, and allows the brand customer to connect at a deeper level with the message being delivered. If the customer also connects with the expressed “why” on a personal level, they will create a bond with the company or brand that is very difficult to break. Sinek outlines how to create such a brand, and outlines the hallmarks on how to weave the “why” throughout the company message. Simon Sinek also spends his time as a speaker, author and trained ethnographer.
Other book details: Start with Why: How Great Leaders Inspire Everyone to Take Action