Start With Why
Review of: Start With Why
Book By:
Simon Sinek
Start With Why

Reviewed by:
Rating:
5
On February 26, 2014
Last modified:March 17, 2014

Summary:

Start with Why exposes the patterns and methods in which brands make a deep connection with their consumers. The author Simon Sinek unveils how these exceptional brands think, communicate and act in order to be successful in the marketplace.

Have you ever wondered what exactly it is about some companies that are completely forgettable, while others stick in your psyche and mind for weeks? Or why some companies have a completely striking brand, while others are not relevant after a few moments? In Start with Why, Simon Sinek proposes that this is not accidental, and is actually done through a distinct pattern in the way these companies and brands operate. He explains that there is a fundamental difference in the way these brands think, communicate and act.

In the book, Sinek proposes that the difference between a good company and a great company is that the great company will start with addressing the question “why?” This “why” question is addressed above all others, and allows the brand customer to connect at a deeper level with the message being delivered. If the customer also connects with the expressed “why” on a personal level, they will create a bond with the company or brand that is very difficult to break. Sinek outlines how to create such a brand, and outlines the hallmarks on how to weave the “why” throughout the company message. Simon Sinek also spends his time as a speaker, author and trained ethnographer.

Other book details: Start with Why: How Great Leaders Inspire Everyone to Take Action

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