In the business world, the concept of abundance is celebrated and often comes with it’s own terminology. There are terms that are lauded and markers that business owners strive to reach such as increased profits, larger margins, and exponential growth. That is why The Lean Startup by Eric Reiss is such a departure from the norm. In The Lean Startup, the author describes how to start and run a business in the most minimal way possible, and looks for ways to keep the concepts small and focused rather than for them to grow wildly.
Reiss details how to begin a business by using the “minimum viable product”, emphasizing that companies that embrace the lean approach are able to utilize their precious capitol of time and money more efficiently. That is because they are able to understand quickly if a concept will grab ahold of the marketplace in its current form, or if the company needs to pivot and look at alternatives to become successful. The approach relies on a build-test-revise-build-more-test-more strategy, and borrows loosely from the more formalized Agile methodology. While it seems counter-intuitive, Reiss puts together his less-is-more, lean approach that has been shared with governments, Fortune 500 companies, and successful technology startups.